TestCart AI is a virtual shelf testing platform for CPG brands, retailers and research agencies. You photograph a real shelf, TestCart rebuilds it as a walkable 3D store, and real shoppers and AI shoppers shop it so you can see what they notice, consider and choose before you change packaging, pricing or the planogram.
Shoppers do not rate images. They walk an aisle, search, pick up products, compare and put items in a cart, so you measure behavior at the shelf, not stated opinion. Short tasks and a survey after the walk add the why.
A laptop or desktop with a web browser. Nothing to install: shoppers open a link, give consent and start. Phones are not supported for the store walk.
No. Webcam eye tracking is optional per study. When it is on, shoppers can still decline, and attention results are reported only for the visits that used it. Choice, search and cart data are always collected.
No. Gaze is estimated in the browser and only the estimated gaze points are stored. The video is never uploaded.
Simulated shoppers built from a behavioral model and the audience you define. Once each version of a study has 20 real visits, they can extend it with a directional read. Real shoppers are the evidence. AI and real shopper results are always reported separately and never merged.
Packaging and design changes, shelf placement and planograms, assortment changes, price changes between versions, and findability of a product. Each study can compare two or more versions of the shelf.
Results start to become directional at 10 completed visits per version and are marked decision grade from 20 completed visits per version. The report tells you how many more visits you need.
Three ways: share the study link or code with your own customers or community, send it through a panel provider of your choice using the completion code and return link, or ask TestCart to recruit from its tester panel.
A report with choice share per version, time to find, the shopping path, answers to your tasks and survey, and attention heatmaps when eye tracking is on. You can share it with a link or export a PDF.
Every visit starts with an explicit consent step, shoppers can request access to or deletion of their data, and builders only ever see data from their own studies.
Plans are Pilot, Team and Enterprise, priced on a quote. Signed-in users can request an upgrade in the app and are invoiced directly.
FAQ on TestCart AI. TestCart AI manages 5 data types including assets.