Know if your product will sell
before you launch it.
Photograph any shelf. We rebuild it as a walkable 3D store in minutes. Real shoppers walk it from their laptops, AI shoppers stress-test it at scale, and you see what gets noticed, considered, and chosen.
See a demoVirtual-shelf behavior that tracks real-world shopper behavior at r=0.91.
Four steps from photo to decision.
No store bookings. No printed prototypes. Just a browser, your assets, and your shoppers.
Photograph a shelf
Pick your question
Preview with AI shoppers
Invite real shoppers
Built for teams that need shelf decisions fast.
From NPD to planogram reviews, TestCart gives every team the behavioral evidence they need before committing.
FMCG brands
De-risk NPD and packaging before you commit to production.
Research agencies
Run shopper studies for your clients, white-labelled, at agency scale.
Retailers
Benchmark planograms and private label before they reach the floor.
Real shoppers. AI scale.
We record every gaze, hesitation, and pick as real shoppers move through the virtual store. AI shoppers built from behavioral profiles then scale those observations to hundreds of sessions, giving you statistical confidence that surveys cannot match.
"In a typical study, shoppers gravitate to eye-level and reach-level shelves: the bottom shelf is the last place their attention goes, regardless of price."
That's the kind of insight legacy tools simply cannot give you.
Behavior, not opinion.
Surveys capture what people say. TestCart captures what they do: where their eyes go, what they reach for, what they put back. Webcam eye tracking and interaction data, on a normal computer, no headset required.
Days, not weeks.
No store bookings, no panel logistics, no printed prototypes. Launch a study in the browser and get decision-ready results in days. Add AI shoppers built from behavioral profiles to reach hundreds of sessions at near-zero marginal cost.
Defensible decisions.
Attention share, pick-up rate, and purchase intent per SKU, with A/B significance. Walk into a retailer negotiation or an NPD gate with data, not a hunch.
Grounded in behavioral science. Measured against reality.
TestCart follows established shopper-research protocols, and virtual-shelf behavior correlates with real-world shopper behavior at r=0.91. Every metric we report shows its human-to-synthetic composition. No black boxes.
Build your digital shelf twin
from scratch in minutes.
No planogram file? No agency needed. Use Shelf Studio to drag and drop your product photos and create an accurate digital shelf twin on your own. Then run shopper tests and walk into your next retail pitch with real behavioral data.
"Behavioral shelf data without the mock-store build or the agency invoice."
Research grounded in behavioral science.
Protocols validated against real-world shopper behavior at r=0.91.
Why TestCart AI wins
vs traditional VR firms, physical mock stores, and legacy panel research
| Capability | TestCart AI | Traditional VR firms | Physical Mock Stores |
|---|---|---|---|
| Time to First Results | Days | 4 to 8 weeks | 6 to 12 weeks |
| Cost | Tiered: contact sales | Project-based | High upfront |
| AI shopper simulation | ✓ AI shopper scale | ✗ | ✗ |
| Planogram Import | On request | ✗ Manual rebuild | ✗ |
| Immersive Testing | ✓ Browser and Webcam, No Headset | ✗ Headset only | N/A |
| Real-time Gaze Heatmaps | ✓ Automated | Partial | Manual observation |
| Self-Service | ✓ Same-day | ✗ Onboarding required | ✗ |
What you can answer
The questions a mock store or a survey cannot answer with confidence.
Will my redesign get noticed?
See where real shoppers look first, and whether your new pack wins attention against the competitors already on the shelf.
Which price wins?
Test price points on a real shelf and watch demand shift. Find the price that balances margin and volume before you go to market.
Who loses shelf space when I win?
Track where every choice comes from. Know which competitor your new product steals share from, and at what cost.
Stop launching in the dark.
See how your next product performs on the shelf before you build it.